WickedID

Ad-click identifiers · Wicked Reports · Updated 2026-10-05

What is WickedID in a URL?

What WickedID carries

A Brave browser issue from January 2021 describes it: "Wicked Reports uses a WickedID query string parameter to track clicks associated with a specific Facebook ad." The issue links Wicked Reports' own help page on tagging a Facebook ad with it.

The examples it collected show the shape: WickedSource=Facebook&WickedID=23846328971330060 on one site, and wickedsource=google&wickedid=437638785839 on another, there next to wickedplacement= and wickedkeyword=. Going by the issue, the value identifies the ad rather than the person who clicked it.

Why it is worth removing

The Brave issue gives the reason: "Since Facebook ads can be very finely targeted, this is potentially much broader targeting" than a campaign-level tag. A link carrying the ad ID tells the site which narrowly targeted ad reached you, and forwarding it passes that on.

How LinkClean removes it

wickedid is default-on and global, and LinkClean matches names regardless of case, so WickedID goes too. WickedSource, wickedplacement and wickedkeyword are not in the catalog yet and stay on the link. ClearURLs and AdGuard's filter strip wickedid as well.

Looks like this in a URL
https://example.com/tour/coast/?nextyear=true&WickedSource=Facebook&WickedID=23846328971330060
After LinkClean
https://example.com/tour/coast/?nextyear=true&WickedSource=Facebook

Frequently asked

Is WickedID the same as wickedid?

Yes. The examples in the wild use both spellings. LinkClean treats them as one name.

Why is WickedSource still on the cleaned link?

Because LinkClean's catalog does not list it yet. It names the ad platform, such as Facebook or google, rather than the ad.

Is it safe to remove WickedID?

Yes. It is read for attribution. The page is addressed by the rest of the link.

Clean tracking on iPhone, in one tap.

LinkClean strips 250+ vendor-specific tracking parameters from any link, from any app's share sheet — and preserves functional ones like hl, t (YouTube timestamp), and q (search). No account, on-device.

Download on the App Store
QR code that opens LinkClean on the App Store
Reading on a computer? Scan to get LinkClean on your iPhone.