# sc_click_id — Snapchat Ads' click identifier

- Canonical: https://linkclean.app/trackers/sc-click-id/
- Updated: 2026-07-20
- Author: Ken Tominaga (https://ken0nek.com)
- Get the app: https://apps.apple.com/us/app/linkclean/id6758604043

Parameter: `sc_click_id` · Category: Ad-click identifiers · Vendor: Snap Ads (Snapchat)

> sc_click_id is **Snap Ads' per-click identifier**. The Snapchat equivalent of fbclid (Meta) or ttclid (TikTok). Added to outbound clicks from sponsored snaps and Snap Ads creatives.

## What sc_click_id does

Snap Pixel (Snap's destination-tag) reads sc_click_id and reports the click back to Snap Ads' attribution. Same job as fbclid for Meta — tie the click to the ad impression and the Snapchat session that saw it.

Snap Ads were launched in 2016; the URL-based click ID became the dominant attribution mechanism after Apple's App Tracking Transparency (iOS 14.5, 2021) made cross-app identifiers unreliable. Like Meta and Google, Snap moved attribution into the URL.

## How LinkClean removes it

Default-on. Same pipeline as the other vendor click IDs.

## Example

Looks like this in a URL: `https://example.com/app-page?sc_click_id=a1b2c3d4-e5f6-7890-abcd-ef1234567890`

After LinkClean: `https://example.com/app-page`

## Frequently asked

**Is sc_click_id mainly mobile-app or web?**

Both. Most Snap Ads link to an App Store install or a web destination from iOS / Android, so sc_click_id lands on whichever flavour the campaign targets.

**Did Snap have a different click ID before sc_click_id?**

Pre-iOS-14 Snap relied more heavily on the IDFA + Snap-Pixel cookie. After ATT broke that, sc_click_id became the primary attribution surface.


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