LinkCleanhttps://example.com/article?epik=dj0yJnU9aDhpeXh1V0RPRjlXVDVNYTBzMDdwUkc
After LinkCleanhttps://example.com/article
epik
Ad-click identifiers · Pinterest Ads · introduced ~2018
What is epik?
What epik does
Pinterest's tracking pixel (Pinterest Tag) reads epik on destination pages to attribute the click back to the pin and (where applicable) the ad-account. The token encodes the click context and is bound to the Pinterest session that produced it.
Unlike fbclid (which is mainly on Meta-served ad clicks), epik shows up on a wider range of Pinterest outbound URLs — organic-pin clicks carry it too, since Pinterest's growth model leans heavily on tracking which pins drive off-platform engagement.
Privacy posture
epik is tied to your Pinterest session on Pinterest's side. Forwarding it sends Pinterest a click signal joined to your account context, the same way forwarding fbclid does to Meta.
How LinkClean removes it
Default-on, every host. In LinkClean's reference catalog (Pinterest family).
Frequently asked
Does epik appear on free (non-ad) Pinterest clicks?
Yes. Pinterest tracks outbound traffic from organic pins as well as paid ads — epik is on both.
What's the Pinterest equivalent of Meta Pixel?
Pinterest Tag — the script that reads epik on destination pages and reports conversions back to Pinterest Ads.
Is epik personal data?
It's tied to your Pinterest session on Pinterest's side. The URL doesn't say “you”, but Pinterest can join it to your account.
Clean tracking on iPhone, in one tap.
LinkClean strips ~80 vendor-specific tracking parameters from any link, from any app's share sheet — and preserves functional ones like hl, t (YouTube timestamp), and q (search). No account, on-device.
